SEO is a procedure to influence a website’s visibility in any search engine’s natural search results. This method actually includes a set of plans, practices and systems that are used to increase the number of searches to your website by different ways such as key ranking by well-know search engines like Google, Bing, Yahoo etc.
Search Engine Optimization or SEO guarantees that your website is visible in any relevant search engine. SEO is a best way to increase the rating of a website and would gather more search traffic from the ‘organic’, ‘natural’, ‘free’ search results on the search engines. If a site ranks higher in organic search results, then it is apparent that the website can expect good user traffic.